The Weather Channel: Everyone talks about the Weather, but You’ve got it in Your Pocket

Posted: 12.07.2010, 7:01am

By:

Robin Raskin

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Developer’s Description: The Weather Channel has become of those “xerox-like” phrases: a specific brand that describes the action. Now, the Weather Channel mobile application extends the paradigm to on-the-go mobile consumers. Stating that they offer the best weather experience, the most updated and accurate weather forecasts, and the most relevant and personalized information, regardless of platform or device.

With more than 30-million cumulative app downloads, TWC also sees high usage numbers and top rankings. TWC is the No. 1 content provider on Mobile Web, the top iPhone free app of 2009, an iPad premium launch partner, the No. 2 most popular application overall on all smart phones, and the No. 2 mobile publisher of the year by Mobile Marketer.

TWC app features include: fully customizable animated weather and radar maps, detailed weather conditions and forecasts for pinpointed locations, local video, severe weather alerts, traffic cameras and more. The app itself is tailored to the capabilities of each device, leveraging LBS, where available, to target the weather experience. It also offers social integration through Facebook and TWC’s iWitness Weather. Take the weather with you!

Cost: Free

Category: Weather

Author: The Weather Channel

Platform: iPhone, iPad, iPod Touch, Android, Blackberry, Microsoft Windows Mobile, Symbian, Other

http://www.weather.com/mobile/

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MOBILE APPS SHOWDOWN
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The Mobile Apps Showdown is a fast-paced contest where you're asked to weigh in on the apps you think have what it takes to make it. For the months leading up to the 2013 CES, we'll be presenting the contestants to you. You can try the apps, watch demos, make your feelings known, and ultimately vote on a winner. We're platform agnostic, so if it's mobile, it's in the competition.

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